across ChatGPT, Claude, Perplexity, Google AI Overviews
ChatGPT
53.3
15/15 answered
Claude
78.7
15/15 answered
Perplexity
84.0
15/15 answered
Google AI Overviews
70.8
12/15 answered
AI Overview appeared on 12/15 searches
Share of voice
Ghost (you)53%Seen in 96% of answers · cited 71%
WordPress19%Seen in 56% of answers · cited 9%
Substack9%Seen in 28% of answers · cited 0%
beehiiv8%Seen in 16% of answers · cited 13%
Medium7%Seen in 19% of answers · cited 4%
Patreon4%Seen in 11% of answers · cited 2%
Prompts you're losing
“What are the best open source publishing platforms for building a branded website and publishing a blog?”52.5
“How do open source publishing platforms compare with beehiiv for newsletters and audience growth?”52.5
“What should I look for in an open source publishing platform for a branded content website?”57.5
“What are the top open source publishing platforms for independent media businesses in 2026?”66.7
“What are the most scalable open source publishing platforms for creators building a subscription-based media business?”66.7
Every question, every engine
15 questions · 57 answers · you appear in 55 · WordPress in 32
“What are the best open source publishing platforms for building a branded website and publishing a blog?”ChatGPT: named youClaude: named youPerplexity: cited youGoogle AI Overviews: named you
“Which open source publishing platforms support blogs, email newsletters, memberships, and paid subscriptions?”ChatGPT: named youClaude: cited youPerplexity: cited youGoogle AI Overviews: named you
“What is the best open source alternative to Substack for independent publishers?”ChatGPT: named youClaude: cited youPerplexity: cited youGoogle AI Overviews: cited you
“What are the top open source publishing platforms for independent media businesses in 2026?”ChatGPT: named youClaude: named youPerplexity: cited youGoogle AI Overviews: no answer
“Which open source platform is best for publishing articles and growing an email newsletter audience?”ChatGPT: named youClaude: cited youPerplexity: cited youGoogle AI Overviews: named you
“How do open source publishing platforms compare with beehiiv for newsletters and audience growth?”ChatGPT: named youClaude: named youPerplexity: cited youGoogle AI Overviews: named you
“What should I look for in an open source publishing platform for a branded content website?”ChatGPT: cited youClaude: named youPerplexity: absentGoogle AI Overviews: cited you
“Which open source publishing tools offer built-in membership management and recurring subscriptions?”ChatGPT: cited youClaude: named youPerplexity: cited youGoogle AI Overviews: cited you
“What are the best open source alternatives to Medium for professional blogging and audience ownership?”ChatGPT: named youClaude: cited youPerplexity: cited youGoogle AI Overviews: cited you
“Can an open source publishing platform help me build a paid newsletter and independent media business?”ChatGPT: named youClaude: cited youPerplexity: cited youGoogle AI Overviews: no answer
“Which open source publishing platforms provide strong audience engagement analytics and subscriber tracking?”ChatGPT: cited youClaude: cited youPerplexity: cited youGoogle AI Overviews: cited you
“What is the best open source platform for combining a website, blog, newsletter, and membership program?”ChatGPT: named youClaude: cited youPerplexity: cited youGoogle AI Overviews: named you
“How do open source publishing platforms compare with Patreon for managing paid memberships and exclusive content?”ChatGPT: named youClaude: cited youPerplexity: named youGoogle AI Overviews: cited you
“What are the most scalable open source publishing platforms for creators building a subscription-based media business?”ChatGPT: absentClaude: cited youPerplexity: cited youGoogle AI Overviews: no answer
“Which open source publishing platforms support blogs, email newsletters, memberships, and paid subscriptions in one system?”ChatGPT: named youClaude: cited youPerplexity: cited youGoogle AI Overviews: named you
Your top fixes
Publish a comparison page targeting “What are the best open source publishing platforms for building a branded website and publishing a blog?”
Page outline, headings, and JSON-LD schema tuned to win this prompt. Included in the full fix plan.
Add an FAQ block answering “How do open source publishing platforms compare with beehiiv for newsletters and audience growth?”
Copy-ready FAQ with FAQPage JSON-LD markup. Included in the full fix plan.
Ship an llms.txt so AI engines describe Ghost accurately
A generated llms.txt tailored to your product and use cases. Included in the full fix plan.